Forty-nine percent (49%) of teens say that their smartphone shortens their attention span, according to Screen Education's Smartphone Addiction National Survey/2018.
Screen Education included this question in the survey because research has shown that our attention spans have become shorter due to our smartphones, and we wanted to see whether teens, who are digital natives, recognize this in themselves. So it is significant that half of them say that their phone indeed does shorten their attention span. ---------------------------------------------------------------------------------------------------------------------------------------------------------------- ABOUT THE "TEEN SMARTPHONE ADDICTION NATIONAL SURVEY/2018 The "Teen Smartphone Addiction National Survey/2018" was conducted by Screen Education, EMI Research Solutions, and Stark Statistical Consulting. EMI Research Solutions recruited respondents through the EMI partner network, and conducted a 9-minute online survey between April 18-25, 2018. The sample consists of 1,017 13- to 18-year-olds. This sample size is sufficient for all statistics using the full sample to have margins of error of 3% or less. All 1,017 respondents included in this statistical analysis completed the entire survey, so this criteria applies to all questions reported here The organizations that partnered on the "Teen Smartphone Addiction National Survey/2018" are concerned about the toll smartphone addiction is taking on our children. Therefore, in an act of public service each organization donated its time, services, and resources to introduce valuable new insights into the national conversation about smartphone addiction. Screen Education is dedicated to tackling issues at the intersection of screens and human wellness through research, education, and consulting. Michael Mercier organized this project and provided subject matter expertise, questionnaire development, analysis, and reporting. To learn more about Screen Education visit www.ScreenEducation.org. EMI Research Solutions is a leading online sample provider to the market research industry. They leverage more than 150 partners in over 95 countries to provide the B2B or consumer sample that best fits their client’s project. Michael Holmes, Brian Lamar, and Amy Carley contributed sample, survey programming, hosting, and project management. To learn more about EMI, visit www.EMI-RS.com. Stark Statistical Consulting provides statistical support for researchers, innovators, and entrepreneurs. Glenn Stark contributed questionnaire development, data analysis, and reporting. To learn more about Stark Statistical Consulting, visit www.StarkStatistics.com. Anxious Creations provides state-of-the-art website design, development and creative services to get the most out of your digital marketing budget. Gina Young contributed the design of this report. To learn more about Anxious Creations visit www.AnxiousCreations.com. The Detroit Chapter of the American Marketing Association offers valuable professional development opportunities and a place for marketers to connect and share knowledge throughout Southeast Michigan. Holly Shier and Dave Pagnucco administered and hosted the webinar. To learn more about the Detroit Chapter of the American Marketing Association, visit www.AMADetroit.org. Signoi creates smart technology solutions for decoding cultural signals in an intuitively human way. It’s a new form of quantitative semiotics. Andrew Jeavons contributed text analytics of open-ended responses. To learn more about Signoi, visit www.Signoi.com.
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